Zoopla revealed that, a month after the launch of My Home and its big marketing campaign, the valuation leads have increased by 42%.

There was also a 12% increase in the number of visitors following a home, and in-home values ​​sessions increased by 370%.

With Zoopla’s latest home price index revealing inventory levels down nearly 30% in April, the goal of My Home and the company’s marketing campaign is to turn the 42% of UK households who are starting to think of selling as active sellers.

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Zoopla’s Hidden Equity survey found that the average homeowner undervalues ​​their property by an average of £ 46,305.

By educating homeowners on the true value of their property by providing expert market valuation and personalized advice, agents can help homeowners sell their homes.

Andy Marshall, Commercial Director of Zoopla, said: “We are delighted to see the good results that My Home is already generating for our customers, especially with regard to the valuation leads, which we know to be gold dust. for any agent.

“Our multi-million pound investment is to help agents capitalize on the growing market and early results show that we are off to a good start with agents already reaping the benefits.