Supporting Lingerie Brands During Breast Cancer Awareness Month – WWD
That’s because breast cancer is the most common cancer in women around the world according to the World Cancer Research Fund International and the second most common cancer in women in the United States according to the Centers for Disease Control and Prevention. Men can also be affected.
In 2017 – the latest data available – the CDC reported more than 250,000 new cases of breast cancer in the United States and more than 42,000 deaths. The Susan G. Komen Foundation, a US breast cancer research organization, estimates that more than 275,000 new cases will be reported in women in 2020. More than 42,000 women will die from breast cancer.
But thanks to breast cancer research and awareness, breast cancer death rates dropped 40 percent from 1989 to 2016, according to the NatBreast Cancer Foundation.
No wonder companies and brands that make bras want to support the cause.
WWD has put together a few examples from the interior clothing world.
Cosabella and Journelle
Lingerie company is Cosabella Collaboration with Susan G. Komen for an exclusive collection called “Never Say Never”. The company will donate 5 percent of sales from the collection, including Bras, Thongs and hot pants in shades of pink to the foundation by October 31st with a guaranteed minimum donation of $ 50,000.
“After years of working with Susan G. Komen, I am very proud to bring this collection out to help women fight breast cancer,” said Valeria Campello, founder of Cosabella. “As a survivor, I understand the importance of patient care during this difficult experience, so Cosabella’s commitment enables women to feel comfortable and beautiful.”
Now Journelle boutique lingerie shop – which is owned by Cosabella Co-CEO and Creative Director Guido Campello (who is also Valeria’s son) and his wife Dr. Sapna Palep – also supports Komen.
From Thursday through October 31, 2021, Journelle will donate 15 percent of sales from various collections to Susan G. Komen for a total donation of at least $ 50,000.
The Women intimate dress Company owned by Wacoal International Corp. also supports Susan G. KOmen. From October 4th to October 10th, Wacoal is donating $ 2 the nonprofit made select bra purchases with a guaranteed minimum donation of $ 175,000 to Komen’s COVID-19 Action Fund, in addition to other community health programs.
Wacoal will also offer a limited edition pink sports bra, with a pink ribbon flag on the back for breast cancer awareness and a supportive October mastectomy bralette.
This October, Hanro has partnered with The Pink Agenda. The Swiss lingerie clothing Donates $ 5 from the purchase of every bra sold in its stores in stores new York and Beverly Hills, and the Breast Cancer Research Foundation at hanrousa.com. In October, Hanro also supports Pink Ribbon International, a non-profit organization, in Germany, Austria and Switzerland.
“For us, the well-being of women is the most important thing,” says Hanro managing director Stephan Hohmann. “We are delighted to support efforts to find a cure for breast cancer.”
The intimate dress Brand owned by American Eagle Outfitter, has partnered with Bright Pink, a breast and ovarian cancer research organization, for a limited-edition long-sleeved T-shirt. Aerie will donate 100 percent of sales of the shirt, which retails for $ 29.95 through October 26, to Bright Pink. In addition, Aerie will donate US $ 1 to the non-profit organization for every customer who takes the Access-Your-Risk quiz onassessyourrisk.org.
“We are honored to continue our partnership with Bright Pink, an organization that reflects Aerie’s mission to support and show women in the most real moments of life,” said Jennifer Foyle, American Eagle Outfitter‘Chief Creative Officer and Aerie Global Brand President.
Lingerie startup Cuup will donate an unknown amount to the Breast Cancer Research Foundation. In addition, Cuup’s weekly BodyTalk blog in October at shopcuup.com/blogs/bodytalk will focus on breast cancer awareness, prevention and recovery.
ThirdLove digital bra brand uses theirs social media Channels to support breast cancer awareness throughout the month. On October 14th, Ra’el Cohen, Chief Creative Officer of ThirdLove, will host one Instagram Live chat with Jean Sachs, CEO of Living Beyond Breast Cancer, and discuss how women can be their own best advocates in medical health.
ThirdLove has also partnered with the Magee-Womens Research Institute and Foundation to create “Mythbreaking” videos Tick tock, which addresses some common misconceptions about breast cancer.
“Part of our commitment to educating our customers about the ever-evolving breast cancer landscape,” said ThirdLove co-founder and CEO Heidi Zak, whose mother and mother-in-law both conquered the disease. “Advances in research and the variety of treatments now offer women a variety of choices that were not available just a few years ago. It is very important to me to ensure access to information so that women can make an informed decision. That’s why ThirdLove is happy to give our vote. ”
The lingerie giant doesn’t do anything special this year for Breast Cancer Awareness Month. But a representative of the parent company L marks noted that employees at the company’s headquarters in Columbus, Ohio, along with along new York City offices have participated in Komen’s Race for the Cure for the past two decades, donating more than $ 5 million to the cause. This year’s race was canceled due to security concerns related to the coronavirus.
Smart & Sexy and Curvy Couture
Ariela & Associates LLC, the privately held lingerie apparel manufacturer and parent company of the lingerie brands Smart & Sexy and Curvy Couture, partnered with the Sisters Network in October.
For every purchase made on smartandsexy.com and curvycouture.com during Breast Cancer Awareness Month, Ariela & Associates donates $ 1 to the African American National Organization for Breast Cancer Survivors.
“We are proud to partner with the Sisters Network to provide financial assistance that will have a direct and immediate impact on women battling breast cancer through the pandemic,” said Ariela Esquenazi, Founder, CEO and President of Ariela & Associates.
KiT Undergarments, the Intimates brand founded by Celebrity stylists Jamie Mizrahi and Simone Harouche, is donate5 percent of sales in October go to the Women’s Cancer Research Fund.
“Breast cancer is deeply personal to us at KiT Undergarments,” said Harouche. “Not only were my mother and grandmother survivors of stage 3 double mastectomy breast cancer, but we’re a women-owned company that makes underwear for women. Education and giving are core values of our company. “
The brand also donates $ 1 to the fund every time a buyer posts a selfie in KiT Undergarments with the hashtag #kitstokickcancer on social media in October. So far, celebrities have like Kate Hudson, Karlie Kloss, Michelle Monaghan, Zoe Saldana and January Jones posted photos on Instagram in their kits.
Savage x Fenty
Rihanna‘s lingerie brand has pledged to donate up to $ 250,000 to the Clara Lionel Foundation, the nonprofit founded by the megastar. From October 19th, Savage x Sav Fenty will donate a portion of the profits from the October and November capsule collections, which include a range of pink and gray lingerie, to fund research for members of the black community diagnosed with breast cancer. In addition, the brand will highlight three breast cancer survivors in its campaign.