Financial Report: Heartland BancCorp (OTCMKTS:HLAN) and Huntington Bancshares (NASDAQ:HBAN)
Heartland BancCorp (OTCMKTS:HLAN – Get Rating) and Huntington Bancshares (NASDAQ:HBAN – Get Rating) are both financial companies, but which is the better investment? We’ll compare the two companies based on their dividend strength, risk, analyst recommendations, profitability, institutional ownership, valuation, and earnings.
Analyst Ratings
This is a breakdown of the current ratings and target price for Heartland BancCorp and Huntington Bancshares as provided by MarketBeat.com.
| sell reviews | keep ratings | Buy reviews | Strong buy recommendations | rating score | |
| Heartland Bank Corp | 0 | 1 | 1 | 0 | 2.50 |
| Huntington Bank Stocks | 3 | 3 | 3 | 1 | 2.20 |
Heartland BancCorp currently has a consensus price target of $97.00, indicating a potential upside of 6.59%. Huntington Bancshares has a consensus price target of $16.28, indicating a potential upside of 29.81%. Given Huntington Bancshares’ higher potential upside potential, analysts clearly believe Huntington Bancshares is cheaper than Heartland BancCorp.
Score & Rating
This table compares the revenue, earnings per share, and valuation of Heartland BancCorp and Huntington Bancshares.
| gross receipts | price/sales ratio | net income | earnings per share | price-earnings ratio | |
| Heartland Bank Corp | $69.81 million | 2.62 | $18.59 million | $8.87 | 10.26 |
| Huntington Bank Stocks | $6.08 billion | 2.97 | $1.30 billion | $1.17 | 10.72 |
Huntington Bancshares has higher revenues and profits than Heartland BancCorp. Heartland BancCorp is trading at a lower price-to-earnings multiple than Huntington Bancshares, suggesting it’s the cheaper of the two stocks at the moment.
dividends
Heartland BancCorp pays an annual dividend of $2.76 per share and has a dividend yield of 3.0%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.9%. Heartland BancCorp pays out 31.1% of its earnings in the form of a dividend. Huntington Bancshares pays out 53.0% of its profits in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for years to come. Huntington Bancshares has increased its dividend for 11 straight years. Huntington Bancshares is clearly the better dividend stock because it has a higher yield and a longer track record of dividend growth.
Risk & Volatility
Heartland BancCorp has a beta of 0.68, meaning its stock price is 32% less volatile than the S&P 500. In comparison, Huntington Bancshares has a beta of 1.18, meaning its stock price is 18% more volatile than the S&P 500.
profitability
This table compares the net margins, return on equity, and return on assets of Heartland BancCorp and Huntington Bancshares.
| net margins | return on equity | return on investment | |
| Heartland Bank Corp | 26.00% | N / A | N / A |
| Huntington Bank Stocks | 26.96% | 12.19% | 1.19% |
Institutional and Insider Ownership
Institutional investors own 1.6% of Heartland BancCorp’s stock. By comparison, 79.3% of Huntington Bancshares’ stock is owned by institutional investors. Insiders own 22.7% of Heartland BancCorp’s stock. By comparison, 0.7% of Huntington Bancshares’ stock is owned by insiders. Strong institutional ownership is an indication that large money managers, endowments, and hedge funds believe a company is poised for long-term growth.
summary
Huntington Bancshares beats Heartland BancCorp on 14 of the 18 factors comparing the two stocks.
About Heartland BancCorp (received rating)
Heartland BancCorp acts as the bank holding company for Heartland Bank, which provides a variety of banking and financial services to individual and corporate customers. The company offers personal and business checking and savings accounts. It also offers various lending solutions including home mortgage loans; personal loans, such as home equity loans and unsecured personal loans, as well as auto, boat, motorcycle, automobile, recreational vehicle and trailer loans; commercial and residential real estate loans, home loans, small business management loans and working capital lines of credit and equipment financing; participation loan; financial solutions for different markets; and credit solutions for the agribusiness. The company also offers credit and debit cards, wire transfers, overnight deposits, safe deposit boxes, bank checks, notary services, overdraft protection, treasury management, retirement and education planning, wealth management, mobile wallets, online banking services, and insurance products and services. It operates through a network of 18 full-service bank branches in central Ohio and northern Kentucky. The company was founded in 1911 and is based in Whitehall, Ohio.
About Huntington Bancshares (received rating)
Huntington Bancshares Incorporated acts as the bank holding company for Huntington National Bank, which provides commercial, consumer and mortgage banking services throughout the United States. The Company operates through four segments: Consumer and Business Banking; advertising technology; vehicle financing; and Regional Banking and The Huntington Private Client Group (RBHPCG). The Consumer and Business Banking segment offers financial products and services such as checking accounts, savings accounts, money market accounts, certificates of deposit, credit cards, and consumer and small business lending and investment products. This segment also offers mortgage, insurance, interest rate protection, foreign exchange, ATM and financial management services, as well as online, mobile and telephone banking services. It serves personal and small business customers. The Commercial Banking segment offers regional commercial banking solutions for medium-sized companies, state and public institutions and commercial real estate developers/REITs; and specialized banking solutions for the healthcare, technology and telecommunications, franchise financing, sponsorship financing and global service industries. It also offers wealth financing services; capital raising solutions, sales and trading, and enterprise risk management products; institutional banking services; and treasury management services. The Vehicle Financing segment provides consumers with financing for the purchase of automobiles, light commercial vehicles, recreational vehicles and personal watercraft from franchised and other select dealers, as well as franchised dealers for the purchase of new and used inventory. The RBHPCG segment provides private banking, wealth and investment management, and retirement planning services. As of March 18, 2022, the company had approximately 1,000 stores in 11 states. Founded in 1866, Huntington Bancshares Incorporated is headquartered in Columbus, Ohio.
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